Causeplay IRL is a charity initiative created by Wes Johnson & Brenden Johnson of the YouTube channel IRLBros. They create “fun, action-packed videos that take your favorite games, movies, and other media IRL to help raise money for charity and to make the world a better place.” I had the privilege to help create a variety of assets for their inaugural campaign with St. Jude Children’s Research Hospital, as well as developing their overall branding for the campaign.

In addition, I was involved with influencer outreach, moderating all charity-focused streams on Wes’ Twitch and the IRLBro’s YouTube channel, promoting the campaign on social media, and acting as a point of community contact for any questions in regards to the campaign.

Role: Graphic Designer | Moderator

Tools & Skills: Adobe CC (Illustrator, Photoshop), Content Creation, Branding, Project Management, Print Production, Community Engagement, PR, Promotional Marketing, Influencer Outreach

Kollaboration is is a non-profit organization that aims to promote the Asian Pacific Islander presence in entertainment and media. The Kollaboration San Francisco chapter resides and serves the overall Bay Area community through workshops and events that promotes diversity, empowerment, and innovation in entertainment.

My responsibilities as Marketing Director and Lead Designer include expanding and managing Kollaboration SF's social media presence through content creation and data analytics, guiding the Marketing Strategy team's direction of long term and short term goals, and developing the organization’s Brand Style Guide.

Role: Marketing Director | Lead Graphic Designer

Tools & Skills: Adobe CC (Illustrator, Photoshop), Content Creation, Branding, Project Management, Copywriting, Teamwork, Event Planning, Social Media, PR, Promotional Marketing, Community Engagement, Team Management, Influencer Outreach

Smosh Games is one of the top gaming channels on YouTube with over 7 million subscribers, and has won multiple Streamy Awards for Best in Gaming. A group of fellow community members and I had the opportunity to plan and lead an official meetup for the Smosh Games fan community at VidCon 2018 in Anaheim, CA. Over 100 attendees were able to play icebreaker games, take pictures with props at the photo booth station, meet some of the members of Smosh Games, and connect with each other in a fun and inclusive environment.

Role: Lead Designer | Meetup Coordinator

Tools & Skills: Adobe CC (Illustrator, Photoshop), Print Design & Production, Content Creation, Branding, Project Management, Copywriting, Teamwork, Event Planning, Social Media, PR, Promotional Marketing, Community Engagement

Humans vs Zombies is Azusa Pacific University’s annual week-long game of extreme tag. For Spring 2017’s Resident Evil-inspired game, I had developed the branding that was used for marketing and print collateral.

In addition to brand development, I had maintained the game’s social media presence by coordinating posts and updating players through the event’s Instagram and Twitter accounts. 

Role: Designer | Social Media Coordinator | Moderator

Tools & Skills: Adobe CC (Illustrator, Photoshop), Print Design, Content Creation, Branding, Project Management, Event Planning, Research, Social Media, PR, Marketing, Community Engagement