Causeplay IRL is a charity initiative created by Wes Johnson & Brenden Johnson of the YouTube channel IRLBros. They create “fun, action-packed videos that take your favorite games, movies, and other media IRL to help raise money for charity and to make the world a better place.” I had the privilege to help create a variety of assets for their inaugural campaign with St. Jude Children’s Research Hospital, as well as developing their overall branding for the campaign.
In addition, I was involved with influencer outreach, moderating all charity-focused streams on Wes’ Twitch and the IRLBro’s YouTube channel, promoting the campaign on social media, and acting as a point of community contact for any questions in regards to the campaign.
Role: Graphic Designer | Moderator
Tools & Skills: Adobe CC (Illustrator, Photoshop), Content Creation, Branding, Project Management, Print Production, Community Engagement, PR, Promotional Marketing, Influencer Outreach